Is your website doing more harm than good?
Your agency’s website is your “business card” to the world. Well managed, it can be the cornerstone of
your operational and marketing strategy. If not, it can and will be used to strengthen a claimant’s E&O
case against you.
TMG is an Approved Swiss RE website Auditor
The Swiss Re Corporate Solutions claims team has seen an increasingly emerging issue stemming from
this evolving part of your business. Seemingly harmless content on your website, emphasizing
competitive advantages or certain expertise, can very quickly and unintentionally increase the agency’s
standard of care resulting in a higher duty than normally required. That can be detrimental to your defense
in a claim situation. To help mitigate the risk of an increased standard of care, we consulted risk
management professionals with expertise in this area. Their suggestions are shown below. We hope you
find these useful in creating and reviewing your agency website’s content.
If you are interested in having your website reviewed for terms or phrases which could potentially increase your E&O risk please CONTACT US